DraftKings CEO Defends AI in Sports Betting, Says It Won’t Fuel Addiction

DraftKings, one of the biggest names in the world of online sports betting, is increasingly getting under the spotlight, especially with its use of artificial intelligence (AI) and the potential role this new element could play in gambling addiction.
AI in Gambling: A Two-Sided Coin
Such spreading of AI use in all types of business has brought about concerns in such areas where there is an excessive influence on human fragilities. One of them is online gambling.
Targeting individuals who may potentially be prone to addictive behavior, they personalize the user experience. That’s something Robins addressed last week at the Fortune Executive Exchange. “If the company’s responsible for keeping you out of gambling addiction,” he said, “you still are, too.
He highly emphasized the features that have been put in place for spending caps and time limits, allowing users the power of self-regulation in their betting habits. Additionally, within the company, DraftKings has a division called the Responsible Gaming Team, which concerns itself with finding at-risk users and tools to provide help.
Robins Rejects Claims of AI Manipulation

AI is used in many aspects: from customer service chatbots to ensure that DraftKings does not rely on AI to entice users into addictive behavior. He emphasized that the company worked only on the AI apps which bring an extra dimension of convenience to the users and did not employ it for strategies to make people bet more.
Robins implies that there is always that group in the population who will always gamble, no matter the platform. He highlights that it is important to reach and support such people, but he still believes that it is upon the individual to make the decision on behavior change.
AI Sports Betting for Responsible Gambling
Robins acknowledges the potential of AI for responsible gambling practices. Some of them are:
- AI for Early Intervention: DraftKings—this is the reasoning for using machine-learning models over user data to detect patterns that might point to potential gambling addiction at its very beginning.
- Proactive Support: This AI analysis can lead to early intervention and offering support mechanisms to users at risk.
- Responsible User Focus: The platform prioritizes features and tools that empower responsible users.
- Minimizing Risk: DraftKings aims to utilize AI to minimize access for individuals susceptible to gambling addiction.
DraftKings acknowledges balancing appropriate intervention with identifying risky behavior as a difficult task.
The Future of AI in Sports Betting
Remaining positive about the potential for AI’s positive contribution towards responsible gambling, Robins believes the effective models can alert dangerous patterns and intervene when required to provide a safer environment for the user. This can bring in the safety from every aspect of the user and, at the same time, promote the industry to promote responsible gambling.
The Takeaway Now that forms a very complex problem in the relationship between AI and gambling addiction. As AI can easily make a user-personalized experience, however, one has to make sure that in turning personalized for the user, it shouldn’t be fomenting addictive behaviors.
This is certainly a step in the right direction by DraftKings, enabling users to have at least some level of control and granting access to supportive resources for those seeking help for gambling problems.
Besides, using AI in responsible gaming holds immense potential in the future. However, the focus of the industry should be on the very important area of the responsible development and deployment of AI so that it makes the environment secure for everybody.
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